Here’s another excerpt from an ongoing series on realtor lead generation in the highly competitive DC/MD/VA marketplace.  The Open House has been a staple of real estate marketing and a way for agents to meet leads for decades, but do you know there’s more than one way to bring a buyer to you?

“Of course, the Open House has always played a crucial role in connecting with the public for savvy agents,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “We still to this day rely upon the Open House as a valuable traffic source in our ULC Agent exposure program. Today, we’re here to tell you about an entirely other type of Open House that we’ve been generating closings from for years – the UrbanLand Company Home Buyer Workshop.”

More info on UrbanLand Company’s Agent Leads Generation Program is available here.