Here’s another excerpt from an informative ongoing series on Building Agents’ Business by UrbanLand Company Real Estate Brokerage.

Every active Realtor relying on transactions for their income is (or has been) worried about where to meet buyer and seller leads. There are a variety of local sources that agents can turn to when looking for leads, whether it is directly purchasing leads through portals like Zillow or Trulia, advertising on their own, or mining their social media for prospects.

UrbanLand Company Principal Broker Gerard DiRuggiero discusses lead source for Realtors in DC, Maryland and Northern Virginia. The brokerage has a formal Agent Leads Generation Program that generates opportunities in-house for their agents. Performance has been strong, with over $43 million in closings directly stemming from brokerage leads. Here’s more info:

UrbanLand Company, a DC based real estate brokerage since 2003, has opened 2 new regional offices. The firm has active offices now in NW and NE DC, and will be opening their Baltimore/Hampden location in May 2018.

Baltimore or DC-based agents are encouraged to reach out about agent opportunities at UrbanLand Company. The firm is actively recruiting. Call 202.759.4114 or email Info@UrbanLandCompany.com for more information.