Here’s another excerpt from an informative ongoing series on Building Agents’ Business by UrbanLand Company Real Estate Brokerage.

Desk Duty or phone duty for realtors is an old standby method by brokerages to use newly licensed agents to staff the incoming phone lines. The realtors get a chance to potentially grab a few new prospects in-between taking large volumes of “administrative” calls.

UrbanLand Company Principal Broker Gerard DiRuggiero discusses an alternative method to desk duty. His firm maintains an active call center staffed by a marketing & sales professional that warms up real estate leads and transfers them directly to the firm’s agents in their CRM.